Marketing

Lawyers, Blogs and Music

Two posts lately by friends were an absolute joy to read: Erik Heels wrote about meeting a rock star at a Halloween party, and Marty Schwimmer wrote about a Springsteen tribute band.

Not only were these posts fun to read, but is there any doubt that if you were a musician, you’d hire these two in […]


Is this being blogged?

Fascinating conversation over at Andrea Weckerle’s blog about the firing of a Goodwill worker. Andrea not only reports the orginal story, but followed up and spoke with several people at Goodwill. Subsequently, a number of concerned Goodwill customers forwarded a link to her blog through Goodwill’s corporate site, resulting in a discussion of the matter […]


Great feedback

At Gnomedex, one of the more interesting conversations I participated in was with a large, brand-name publisher (who shall remain nameless). I was talking about how at FeedBurner, we take feedback very seriously. So, seriously, in fact, that many of us monitor Technorati pretty actively (and other similar services) to look for anyone talking about […]


SciFi makes its case for Emmy awards

Battlestar Galactica has my vote. (Well, if I had one, I guess.)


Richard Edelman on PR and Syndication

Richard Edelman is on the stage, talking about PR in the new media landscape. I’ve been listening (and not taking notes) for most of the discussion, but found the last discussion point interesting: when asked about the Wal-Mart brouhaha a couple months ago, Richard suggested that the crux of the problem was that one of […]


Props to Lenovo

Less than two hours after my post on Tuesday about my laptop dying, I had a phone call from David Churbuck, who’s the global head of web marketing for Lenovo. I’m always amazed when I hear that people read my blog — I suppose I shouldn’t be, given the business I’m in — and when […]


Direct Marketing conference

I just finished participating in a panel discussion with Marty Donner (GM at ReturnPath) and Neil Rosen (CEO at eWayDirect) at the DirectMedia client co-op. We had a pretty full room — and not a single person there subscribed to a podcast. Only a half dozen knew what feeds were.

It was obvious there was a […]


Blogging Delivered. Just not searchable.

You may have seen the AT&T billboards claiming “blogging delivered” for AT&T (er, sorry – that’s at&t). I love that this blogger called them out, and pointed out that the word “blog” is nowhere to be found on the at&t site.

One billion dollars. On marketing. Maybe the website was an extra hundred mil, and they […]


Senior marketing role at a technical institute

Got a call from a recruiter with a high-level placement firm the other day. I’m quite happy here at FeedBurner, so I’m not interested in looking. But I promised the recruiter that I’d put feelers out if anyone that reads this thinks they might be a good fit.

The institute is a post-secondary organization, looking to […]


Slate says I’m cool

… Well, not exactly anyway. But according to this article, I have all the makings of a cool guy: I get my music on my iPod, I drive a Volkswagen, and I own a Dyson. Who knew?

Don’t know what a Dyson is? Then you just aren’t cool enough. (Oh, OK: just go visit their homepage […]