Marketing
Forbes.com is aggressive
Check this out: went to this page to read about the “new” Space Invaders video games coming to the U.S. (thanks to TechDirt for the link), when this little guy popped up:
Annoying, to say the least. But what average user actually understands this, or wants to?
Law firm marketing using weblogs
Ernie is brainstorming about how his firm can use a weblog to be more strategic in their marketing.
This is a great idea, one that I’m shocked more firms aren’t embracing today.
MarketingWonk.com: TiVo faces challenges
TiVo Faces Challenge to Take PVR to the Next Level of Value
Ad Age’s editor Scott Donaton is confident digital video recorders (DVR) will reach critical mass and eventually reshape TV advertising as we know it. The question is will DVR become more than simply ad skipping, and can current market leader TiVo stay ahead of […]
Guerilla Marketing
Tell me this isn’t guerilla marketing at its finest:
(Click picture for an explanation of how this scoreboard appeared.)
Oh – and while we’re linking to the official blog, according to this post, Howard Dean will be on all three networks tomorrow morning to react to President Bush’s remarks this evening on Iraq.
mDeath
Up2Speed: mLife Dies, AT&T Won’t Admit It Stunk
AT&T’s fuzzy and conceited mLife campaign was taken behind the barn and shot. Presumably by a smiling 30-something in high-contrast colors carrying a cell phone. One of the worst-conceived campaigns ever to soak up $120 million finally died, with AT&T’s firing of Ogilvy & Mather (O&M) and hiring […]
Recap of LMA Presentation - future of technology
Nancy Manzo has written up her impressions from last month’s panel in San Francisco at the Legal Marketing Association annual conference. Except for my photo (lesson learned: when head shots are more than four years old, find them and burn them), I think she does a great job of recounting what was said. My only […]
When Your Future’s at Stake…
That was Brobeck’s tag line, part of its much-talked about but under-analyzed branding strategy. Until now, that is. Deborah McMurray, one of my co-authors on the cleverly titled The Lawyer’s Guide to Marketing on the Internet, dissects Brobeck’s brand and the repercussions of its dissolution on the blog devoted to our book. It’s great reading.
Deborah McMurray on Brobeck
Run, don’t walk, and visit this post by Deborah McMurray about the lessons not to learn from Brobeck’s demise. Deborah is one of my co-authors (for The Lawyers Guide to Marketing on The Internet, the book whose blog she posted this to), and I think her post is one of the most cogent to come out […]
Now CNN is in on the survey…
I’m watching CNN International in my hotel room, and now they’re giving coverage to the “brand of the year” farce that I pointed out a few hours ago. “Respondents from 72 countries were asked…” They’re referring to this survey at Brandchannel.com – and BrandChannel explains their “methodology” (ahem) thusly:
For the purposes of brandchannel’s Readers’ Choice […]
Statistically useless survey produces odd results…
Google Finds Brand Power. The search king finished ahead of such names as Coca-Cola and Starbucks for world’s top brand. [The Motley Fool]
In other words, an insiginificant polling sample with an indeterminate number of people from unknown backgrounds voted on a subject. And from this, we get “world’s top brand”? Please.
For a more, uh, legitimate […]
