Is this being blogged?
Fascinating conversation “over at Andrea Weckerle’s blog”:http://andreaweckerlecopywriting.typepad.com/new_millennium_pr/2006/08/goodwill_employ.html about the firing of a Goodwill worker. Andrea not only reports the orginal story, but followed up and spoke with several people at Goodwill. Subsequently, a number of concerned Goodwill customers forwarded a link to her blog through Goodwill’s corporate site, resulting in a discussion of the matter [...]
Book update
I recently finished “The Bourne Legacy”:http://www.amazon.com/gp/redirect.html?location=/exec/obidos/ASIN/0312999526/tins-20, a book I was incredibly reluctant to read. I first read The Bourne Identity in junior high school, and I have vivid memories of reading The Bourne Ultimatum while traveling in France as a high school student. Ludlum’s gift for complex plots, attention to detail, respect for his characters [...]
Great feedback
At Gnomedex, one of the more interesting conversations I participated in was with a large, brand-name publisher (who shall remain nameless). I was talking about how at FeedBurner, we take feedback very seriously. So, seriously, in fact, that many of us monitor Technorati pretty actively (and other similar services) to look for anyone talking about [...]
Feeding Geffen
I’m really excited to announce our latest customer over at FeedBurner, “Geffen Records”:http://www.geffen.com/. I wrote about it over on “the company blog”:http://blogs.feedburner.com/feedburner/archives/002773.html, and apparently this new strategy has already lead to at least one “album sale”:http://www.sortanalytics.com/sort/2006/06/takk.html. Sometimes it really is that easy!
Here’s why I think what Geffen’s doing is important: instead of trying to ignore [...]
The Big Picture
Mike Davidson, CEO of Newsvine, suggested that he wants to keep his RSS feeds pure — no ads, no content other than headlines — so that the feed is just an update mechanism to drive content back to his site. That’s the third time today someone’s suggested that the publisher can decide the consumption dynamics [...]
Richard Edelman on PR and Syndication
Richard Edelman is on the stage, talking about PR in the new media landscape. I’ve been listening (and not taking notes) for most of the discussion, but found the last discussion point interesting: when asked about the Wal-Mart brouhaha a couple months ago, Richard suggested that the crux of the problem was that one of [...]
Checking in from Syndicate - Jarvis unkeynote
Jeff Jarvis is giving an un-keynote where he’s leading a group-wide discussion to kick off Syndicate. The audience “voted” by indicating that they want to talk about “Money and syndication” first (shocker! people want to make money on their content!). Some questions:
First questioner asked about the repurposing of his feeds, and suggested that he derives [...]
LinkedIn Outlook Toolbar rocks
I’ve been a LinkedIn user since its early beta days, and while I was initially intrigued by it (at the time, I was working for a CRM company and was mostly looking for competitive info) it took a couple years for LinkedIn to be a useful tool for me: ironically, after leaving said CRM company, [...]
Props to Lenovo
Less than two hours after “my post on Tuesday”:http://www.rklau.com/tins/archives/2006/05/08/like_clockwork.php about my laptop dying, I had a phone call from “David Churbuck”:http://www.churbuck.com/wordpress/index.php, who’s the global head of web marketing for Lenovo. I’m always amazed when I hear that people read my blog — I suppose I shouldn’t be, given the business I’m in — and when [...]
Direct Marketing conference
I just finished participating in a panel discussion with Marty Donner (GM at “ReturnPath”:http://www.returnpath.net/) and Neil Rosen (CEO at “eWayDirect”:http://www.ewaydirect.com/) at the “DirectMedia”:http://www.directmedia.com/ “client co-op”:http://www.directmedia.com/pdfs/Final_Agenda06.pdf. We had a pretty full room — and not a single person there subscribed to a podcast. Only a half dozen knew what feeds were.
It was obvious there was a [...]
