Announcing AdClimate

Over on the company blog, Brent has a post “announcing our latest release”:http://blogs.feedburner.com/feedburner/archives/2007/04/warm_up_to_a_protected_adverti.php, AdClimate. The idea is pretty simple: advertisers who are particularly worried about their ad running alongside specific types of content can leverage this new feature to ensure that the ad doesn’t run. While some will focus on the inevitable cases of situations [...]

Headline Animator in Gmail

If you’ve been following the “ongoing saga”:http://blogs.feedburner.com/feedburner/archives/2007/03/headline_animator_overhaul_par_4.php that is Headline Animator (more sequels than Friday the 13th!), you’ll know that it’s been receiving a lot of attention over at FeedBurner world headquarters. For those that don’t know, Headline Animator turns your feed into an animated GIF. We’ve long recommended using Headline Animator as part of [...]

Shared items

The pace continues to accelerate here in FeedBurner-land, so I’ve been pretty slack in posting to the blog. I know, I know - you didn’t miss me! - but it still feels odd to be out of the habit of posting and then face the inevitable writer’s block when I sit down to post.
But there’s [...]

Ask the wizard

One of the gifts of working in a small company is the opportunity to interact with every aspect of the business. Not only is it rare for someone to look at a different part of the company and remark “That’s not my job”, but if the culture’s right, it’s actually frowned upon. I like that [...]

How engaged is your audience?

Really excited with the latest post we put up today at the company blog: “FeedBurner’s View of the Feed Market”:http://blogs.feedburner.com/feedburner/archives/2007/02/feedburners_view_of_the_feed_m.php. The gist of the post is this: for all the attention focused on subscriber numbers, they’re an incomplete metric to use when evaluating a feed’s audience. What good are a million subscribers if they never [...]

Prediction for the day: subscription numbers will rise

OK, this isn’t exactly a bold prediction: as we “noted”:http://blogs.feedburner.com/feedburner/archives/2007/02/the_google_effect.php on our company blog, Google is “now reporting subcsriber numbers”:http://googlereader.blogspot.com/2007/02/one-subscriber-two-subscribers-three.html to feed publishers. What this means is that starting tomorrow morning, if you use FeedBurner you’ll see your subscriber number grow because we’ll be able to tell you how many Google Reader (or Personalized Hompage) [...]

Interview with Tyme White

Tyme White, community director at blog network “9 rules”:http://9rules.com/, recently asked her readers for questions about FeedBurner to send my way. The result is a two-part interview (”part 1″:http://nottoogeeky.com/words/ntg/feedburner_rick_klau_interview_part_1/ and “part 2″:http://nottoogeeky.com/words/feedburner_rick_klau_interview_part_2/) that covers a lot of ground. Tyme and I will be doing a podcast follow-up (probably next week). This was a great process [...]

Da Bears

I absolutely love the interview “Jake”:http://www.rhodesschool.com/ did with “Aaron Brazell”:http://www.technosailor.com/ over at “Suicide Fan”:http://www.suicidefan.com/2007/01/25/suicide-fan-7-nfl-interviews-hot-stove-baseball-and-the-nhl-all-star-game/ about the Bears upcoming appearance in the Super Bowl. I think I worked with Jake for 9 months, and knew him for more than 2 years, before I knew he’d played college ball. He really knows his stuff (on football that [...]

Interview with Business Week’s Heather Green

For those who want to hear me pontificate on the state of podcasting, this week’s “Cutting Edge”:http://www.businessweek.com/the_thread/blogspotting/archives/2007/01/this_weeks_cutt_4.html podcast is a chat between Business Week’s Heather Green and me about podcasting, what FeedBurner sees happening in the podcasting space, and how my mother-in-law uses iTunes. (Not really, but sort of.)
Enjoy.

FeedBurner releases site stats

I mentioned this last week, and we’ve now made it official: as of today, anyone using FeedBurner can “add site tracking”:http://blogs.feedburner.com/feedburner/archives/2007/01/a_360_degree_view_of_audience.php to their website. Go to the post to find the cool little bookmarklet I hacked together that gives you instant access to your page stats from any page on your blog.
I’m particularly excited about [...]